Uber set to patent surge pricing; its 24 patent apps rejected for being `obvious'

NEW YORK| WASHINGTON: When Uber Technologies jacked up prices in Sydney this week to meet the demand of people fleeing a hostage crisis, critics accused the ride-sharing service of price gouging.

The company , though, makes no apologies for what it calls "surge pricing" -and in fact is seeking to patent it.

Uber applied for a US patent last year for "dynamically adjusting prices for service" using mobile devices. The system measures supply (Uber drivers) and demand (passenger ..

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http://economictimes.indiatimes.com/articleshow/45585511.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
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